Podcast Sponsorship Agreement Template
A brand paying for airtime deserves to know exactly what it is buying — and the host deserves to get paid on time. The ad reads, the deliverables, the disclosure rules: the podcast sponsorship agreement template is where they stop being assumptions.
Customize & DownloadPodcast Sponsorship Agreement Template Sample
This Podcast Sponsorship Agreement is entered into as of [1. Effective Date] by and between [2. Podcast Host Name] (the “Host”) and [3. Sponsor Company Name] (the “Sponsor”).
1. Campaign.
The Host shall deliver the sponsorship elements described in [4. Deliverables] in the episodes listed in [5. Episode List], consisting of the ad reads, mid-rolls, pre-rolls, or other placements specified, on the schedule set out in [6. Campaign Timeline].
2. Content and Approval.
The Host shall write the ad copy in consultation with the Sponsor, and the Sponsor shall approve the final scripts before recording. The Host shall not alter the approved messaging in a material way without the Sponsor’s consent.
3. Compensation.
The Sponsor shall pay the Host [7. Sponsorship Fee] for the campaign, payable [8. Payment Terms]. Payment is due within [9. Payment Due Days] days of the invoice date. The Sponsor shall provide any promotional codes, links, or creative assets required for the campaign by [10. Assets Due Date].
4. FTC Disclosure.
The Host shall disclose the sponsored nature of each placement clearly and conspicuously in accordance with Federal Trade Commission guidelines, including verbal disclosure at the start of each sponsored segment.
5. Exclusivity.
During the campaign term and for [11. Exclusivity Period] after the final episode, the Host shall not promote or accept sponsorship from competing brands in the category of [12. Competing Category].
6. Measurement.
The Host shall provide the Sponsor with delivery reports within [13. Report Days] days after each episode’s release, including listener download numbers and any engagement metrics agreed in [14. Measurement Metrics].
7. Termination.
Either party may terminate this agreement for material breach upon written notice and a [15. Cure Period] day opportunity to cure. If the Host cancels the campaign, the Sponsor shall be refunded a prorated amount for undelivered episodes.
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What's Included
6 provisionsThis template is provided for informational purposes only and is not legal advice. FTC endorsement rules and contract laws apply; consult an attorney before use.
How to Use
Draft the sponsor agreement
The template follows 2026 podcast advertising practice, with disclosure and exclusivity clauses.
Enter the campaign terms
Add the host, sponsor, deliverables, episodes, fee, payment terms, and exclusivity period.
Export for both sides
Preview the agreement and download it as Word or PDF for the host and sponsor to keep.
Frequently Asked Questions
What should a podcast sponsorship agreement include?
The ad placements and episodes, script approval process, fee and payment schedule, FTC disclosure requirement, exclusivity terms, and how delivery will be measured.
Is FTC disclosure required in podcast ads?
Yes. Hosts must clearly disclose sponsored content — typically a verbal note at the start of the segment — so listeners know the host is being paid.
How is podcast ad delivery measured?
By downloads per episode and any agreed engagement metrics. The contract should state what report the host provides and when.
Can a sponsor get a refund if the host cancels?
Usually a prorated refund for undelivered episodes. The agreement should state the refund formula and any cancellation notice required.
